Baskin-Robbins

 

With locations in 50 different nations, one of the biggest ice cream firms in the world is Baskin-Robbins. Additionally, it has one of the food industry's most recognizable trademarks.

Over the years, Baskin-Robbins has undergone a number of logo changes. The fun was lessened in the most recent version, which was released in April 2022 and changed the font and color palette. The brown and pink combination that the company had used when it was founded in 1947 replaced the blue and pink that had been used since 1991.

Discuss returning to your origins. The logo also has a secret element that embodies the essence of the company. The number 31 can be seen if you focus only on the pink portion of the emblem. Every iteration of the logo has included the number, which stands for the company's original 31 flavors. Additionally, it stands for the intention to let customers choose to sample a different flavor each day of the month.

Even though the company currently offers thousands of flavors, this particular number is particularly dear to the brand. Never lose sight of your roots, even when you are at your most successful.

FAQ

What caused Baskin-Robbins to alter its logo?

But rather than "fixing" the original, the Baskin-Robbins logo evolution improved upon it. Comparing Baskin-Robbins to competing ice cream shops, their extensive flavor selection was always their key selling point. Since their branding has served its purpose over the years, we don't even need to tell you how many there are.

 

Why are there a total of 31 flavors at Baskin-Robbins?

In that ad, Baskin-Robbins revived the pink and brown color scheme. In addition, Baskin-Robbins debuted the concept of 31 flavors that year, one for each day of the month. When the letters B and R are arranged together, the number "31" is concealed between them in both the new and old logos.

 

What has Baskin-Robbins added recently?

According to the firm, it's Baskin-Robbins' first significant change since 2006. For the first time, it will also start selling goods from a specific online store, such as bicycles and bucket hats. The revamp will also include new flavors from Baskin-Robbins. The Baskin-Robbins emblem has been pink and blue for many years.